WEDNESDAY, 5^th NOVEMBER

18.00-20.00 Ten Years of German Media Development Network FoME. Challenges Ahead: New Requirements on Impact, the Digital Agenda and the Post 2015 Framework

THURSDAY, 6^th NOVEMBER

9.00 Audience Research & Media Development, Part 1

Moderation: Christoph Dietz, CAMECO

• Welcome Addresses
  Daniela Frank, Catholic Media Council (CAMECO), Aachen/Germany
  Werner Neven, Conference of International Broadcasters’ Audience Research Services (CIBAR), Bonn
• Comparing Media Usage Patterns in Africa, Asia, MENA & Latin America
  Pablo Diego-Rosell, Gallup, Madrid/Spain
• Audience Research in Developing Markets: A Role for International Media Assistance?
  Mark Nelson, Center for International Media Assistance (CIMA), Washington DC
• How Audience Research Impacts on Media Businesses: Examples From the Field
  Peter Whitehead, Media Development Investment Fund (MDIF), Washington DC

11.00 Audience Research & Media Development, Part 2

Moderation: Christoph Dietz, CAMECO

• Understanding Audience Needs: The Role of Audience Research in Shaping Programmes. Experiences from Burma, Afghanistan and India
  Chris Larkin, BBC Media Action, London
• Citizen Consultation on Media and News Quality in Bolivia
  Erick Torrico, National Media Observatory (ONADEM), La Paz/Bolivia
• Audience Research and Cultural Identity in Africa: An Anthropological Perspective
  Francis Nyamnjoh, University of Cape Town/South Africa

14.00 Audience Research Under Difficult Conditions

Moderation: Gunnar Löfgren, MICT

• Methodological and Logistical Challenges of Audience Research in Conflict Zones: Studying News Media Uses of Syrians
  Jad Melki, American University of Beirut/Lebanon
  Anke Fiedler, Media in Cooperation and Transition (MICT), Berlin
• Creating an Audience Ratings System in the World’s Youngest Nation: A New Set of Challenges
  Natalie Forcier, Forcier Consulting, Juba/South Sudan
• Audience Research for Exiled Media: Challenges and Opportunities. Case Study of the European Radio for Belarus
  Maria Sadovskaya-Komlach, European Radio for Belarus, Warsaw/Poland
• Blocked, Scared and Hungry for News: How UZ-News Knows and Relates to its Audiences in Uzbekistan
  Galima Bukharbaeva, Uzbekistan Press Freedom Group, Bishkek/Kyrgyzstan

17.00 Defining and Segmenting Audiences

Moderation: Colin Wilding, Audience Research Consultant

• SINUS Meta-Milieus: How Value-Based Segmentation Leverages Media Research Beyond Socio-Demographics
  Matthias Arnold, Sinus-Institut, Heidelberg/Germany
• Understanding Media and Communication Needs for Audiences in Asia: Audience Segmentation from a 7 Country Study in Asia
  Chris Larkin, BBC Media Action, London

18.00  Gathering to Toast 45 years of CAMECO

20.00-22.30 Guided Walk in Bonn City Centre: “From the Romans to Beethoven” (optional, start at GSI)

FRIDAY, 7^th NOVEMBER

9.00 Strengthening Audience Research Capacities, Part 1

Moderation: Sofie Jannusch, CAMECO

• Media Audience Research in Africa: Where Are We, and Where Should We Go?
  Paul Haupt, Pan-African Media Research Organisation (PAMRO), South Africa
• An Audience in Ones and Ceros: The Digital Audience Measurement Journey in South Africa
  Jarred Cinman, Interactive Advertising Bureau (IAB) South Africa / Native VML, Johannesburg/South Africa
• In-house vs. External Audience Research: Sharing 10 years of experience with Fondation Hirondelle
  Olivier Lechien, Fondation Hirondelle, Lausanne/Switzerland

11.00 Strengthening Audience Research Capacities, Part 2

Moderation: Sofie Jannusch, CAMECO

• Making Media Markets Work: The Nepal Experience
  Gavin Anderson, The Springfield Center, Durham/UK
  Paul Haupt, Pan-African Media Research Organisation (PAMRO), South Africa
• How To Do It Yourself: A Capacity Building Process in Three Stages for Community-Oriented Radio Stations in Uganda on Measuring and Understanding Their Audiences
  Petra Stammen, Catholic Media Council (CAMECO), Aachen/Germany
• Audience Research Training for Local Radios in Afghanistan
  Dirk Spilker, Media in Cooperation and Transition (MICT), Berlin

12.30 Audience Research in Media Development: What Did We Learn And Where Does It Lead Us?
Moderation: Colin Wilding, Audience Research Consultant

• Final Statements of Symposium Speakers and Plenary Discussion